SAMANTHA GELLIN
Hello!
Welcome to my portfolio.
As a content manager and growth marketer with nearly 10 years of experience, I’ve built my career around a passion for storytelling and data-driven marketing.
I believe every campaign is an opportunity to tell a compelling story that resonates with audiences and drives results. By combining creativity with analytics, I’ve led impactful marketing initiatives that have generated over 250 MQLs and boosted click-through rates by 15%.
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Collaboration and leadership are central to my approach. I prioritize empowering teams by fostering an environment of continuous learning and open communication. Whether driving strategic initiatives with Sales or guiding content teams to achieve a 71.9% increase in LinkedIn followers, I’m committed to delivering growth while inspiring those around me.
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Now, I’m seeking my next exciting opportunity in growth or content marketing. I’m ready to bring my experience to a team that values innovation and is looking to push boundaries in the marketing world.​
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Want to learn more? Let's talk!
My Strengths
Data Analysis
Campaign Management
Idea Generation
Writing & Editing
Katie Foley, Senior Designer
"Samantha is an expert at turning out engaging content that's essential to the success and growth of a multimillion-dollar company. She does so quickly, often before the deadline with minimal, if any, changes. Not only is she an exceptional writer, but she is also an outstanding coworker and a true professional."
Jennifer Daily, Graphic Designer
"An expert at crafting lead-generating content, Samantha writes everything from compelling brochures and emails to blog posts and web page copy while maintaining the appropriate voice and messaging. She is a calm and positive presence, and is always willing to help others while meeting tight deadlines and project objectives."
Experience
Growth Marketing Manager @ School Outfitters
05/2024 - 10/2024
Led multi-channel campaigns for 28 Top Accounts, generating over 250 MQLs and improving click-through rates by 15% through data-driven optimizations. I also strengthened partnerships by securing new marketing opportunities, managed sales team requests, and championed collaboration and continuous learning through leadership meetings, workshops, and trainings.
Senior Content Specialist @ School Outfitters
2020 - 2024
Managed a small team of dynamic, growth-focused writers. Helped develop and maintain marketing's strategic messaging for internal brands, established internal style guides and templates for consistent formatting across all published materials, and wrote engaging copy for various digital and print platforms, resulting in increased audience engagement and retention. Founded a company blog with 8,000+ visits per quarter.
Content Specialist @ School Outfitters
2015 - 2020
Increased brand visibility through high-quality SEO-optimized content, improved engagement with compelling headlines, ensured accuracy through diligent editing, and collaborated with designers to create visually appealing multimedia elements. Promoted to Senior position.
Education
2010-2012
MASTER'S DEGREE IN JOURNALISM,
WITH DISTINCTION
DEPAUL UNIVERSITY
2005-2009